This award winning foundation provides uniform color and HD perfect skin in one easy application. Every woman can be their own makeup artist with this high performing, easy to use foundation formula. 

Transitions as if by magic from a creamy cake, to a full coverage matte foundation. Apply like a cream, sets like a long wear foundation with a matte finish and no shine.

- Covers uneven skin tone (hyper-pigmentation)

- Natural finish

- Long lasting coverage

- Flattering shades

Retail: $30.00
Price: $26.00
You Save: $4.00 (13.3%)
    • Ginger / S4
    • Tawny / S5
    • Amber / C1
    • Tan / C2
    • Sand / C3
    • Sable / C4
    • Chestnut / C5
    • Russet / C6
    • Hazelnut/E1
    • Carob / E2
    • Sepia / E3
    • Mink / E4
    • Bittersweet / E5
    • Mocha / E6

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    See uniform color and HD perfect skin in one simple application. Applies like cream with a velvety matte finish. Unparalleled shade range for all skin of color.

    For full coverage, dab the antimicrobial sponge in the cream to powder foundation. Pat onto face. When perfect coverage is reached you are ready for your setting powder in a matching shade.

    -Wash sponge with soap and water as often as desired. Air dry. Replace every 3 months


    Kaolin – A mixture of various aluminium silicates. It is often used in powders and masks, given its absorbent, abrasive, bulking, and opacifying properties. It’s an absorber of the oil and sweat secreted by the skin.

    Glycine Soja (Soybean) Oil – Derived from soybean, this oil is rich in Vitamin E, provides skin conditioning and firming due to its natural softening ability.

    Tocopherol/Tocopheryl Acetate (Vitamin E) – Considered the most important oil-soluble antioxidant and free radical scavenger. As a moisturizer Vitamin E is well absorbed through the skin while improving the appearance of rough, dry, and damaged skin.

    Retinyl Palmitate (Vitamin A) – A derivative of Vitamin A, which aids in the production of collagen and hyaluronic acid in the skin, exfoliating and keeping pores clear. It provides firmness, full looking, and smooth skin pigmentation, and aids in slowing the aging process.

    Base Ingredients: Ethylhexyl Palmitate, Hexyl Decanoate, Nylon-12, Caprylic/Capric Triglyceride, Polyethylene, Microcrystalline Wax (Cera Microcristallina), Kaolin, Zinc Oxide, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba), PPG-12/SMDI Copolymer, Retinyl Palmitate (Vitamin A), Propylparaben, Glycine Soja (Soybean) Oil, Tocopherol (Vitamin E), Iron Oxides (CI 77491, CI 77492), Ultramarines (CI 77007). May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499)

    Ingredients are subject to change, for most up to date ingredients check the label on your product

    Overall Customer Rating of 28 Reviews:
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    Wearing Since high school!

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    I was introduced to this foundation in high school (my local mall had a kiosk of Iman makeup and also carried Flori Roberts). I started wearing it as a senior in high school then I couldn't find it anymore. Years later I'm so happy to say that this foundation still provides that smooth skin like finish. It's buildable coverage and doesn't transfer!! I wore this before trying on several items of clothes and it did not transfer to my clothes!


    Great Makeup. Lacking Shades

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    • Great buildable coverage
    • Not too matte
    • Not too greasy
    • Hides imperfections
    • Not enough shades for fairer skin
    I love the "feel" of this makeup on my skin. I'm oily, but most matte makeups make me look like a zombie. This makeup is even better than a makeup I tried long ago by Fashion Fair. Their makeup was too greasy. Big problem though. There are not enough shades for light-brown complexions. You can go to various sites to view the shades, and they are wrong. I purchased 3 of the supposedly fairest shades, thinking they would all work somewhat, but they are too dark. I just ordered the Ginger and if that doesn't work, I can't use this makeup and it's been a huge waste of money. The Tawny is too "warm and orangey" for me. We need more neutral light-browns. I can't believe this makeup doesn't come in more shades for fairer complexions. It's really a great product and if more black women knew about it, they'd use it. If I can't find a shade, I'll continue with Lancome. It's way too expensive for me, but their shades are completely "on point" for every woman of color.


    Long Time Customer

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    I've been using Creme to Powder for almost 20 years now. It is the only foundation that matches my complexion perfectly.

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    Love this makeup. It is in a class all its own!

    Cleveland Ohio


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    I used to use Fashion Fair Brown Blaze for years when it went out of business I start using Mac I could never really find the right color for me and Mac was just too Orly for me so I remembered that when I was in school and used to go down to higbee's department store to buy my Fashion Fair the next counter was flori Roberts just cuz I didn't never go over to that counter because I was told that that is for the darker-skinned it girls that's what they was known for so I said let me see if I can find a Roberts online and I did what I loved about it was it has the saying that says if you wore Fashion Fair and you wore this color this is the color you would be wearing and flori Roberts I have been wearing the sepia 3 is absolutely great I love it better than Fashion Fair in Fashion Fair is the only one I have ever worn but flori Roberts is the best thank you flori Robert's