Known as a leading authority on color and image, Color Me Beautiful launched its complete cosmetics and skin care brands in the late 1980s as a result of the overwhelming success of the book by the same name. Color Me Beautiful became a #1 best-selling paperback, remaining on the New York Times best-sell list for seven years, selling over 13 million copies. In fact, Color Me Beautiful was the all-time New York Times trade paperback best seller until 1995.
For over a decade, Color Me Beautiful has become a popular cosmetic brand using the power of color to help women achieve their full beauty potential. Color Me Beautiful has continuously refined and expanded its system to reflect and cater to the changing needs of women. It is known for the best makeup colors available anywhere to coordinate with one’s eye and hair color and skin tone. As such, it is a highly personalized brand. In addition, Color Me Beautiful has highly effective prestige skin care products with the highest quality and technological advances in beauty treatments.